Vintage Swimwear Box Art

We love the graphics on these old swimsuit boxes from the manufacturer. Today we share:
Allen A, Jantzen, Bradley and Ocean Swim suits. Aren't they fabulous?

Monday Morning Marilyn

Here's hoping you all had a nice weekend. Mondays are always good for a visual toast to Marilyn I always say, so happy Monday!

Vintage Santa Cruz Beach Postcard Photos

 Santa Cruz circa 1941. Long boards and long days were welcomed by the Santa Cruz Surfing Club. 

 Again Santa Cruz at the Beach Boardwalk. This one does not have a date, but look, almost everyone is fully dressed. My best guess in early 1900s.

Beach thongs greet new buildings and paved boardwalk, season 1954.

Fabulous right. One of these days I'll head over to Santa Cruz and try and take a current image of these scenes so we can compare and contrast the difference. What fun!

Vintage Santa Cruz Beach Boardwalk

Brother was it warm here in Ca this last weekend. I picked up a few postcards this weekend because:
1) they are beach related
2) It's Santa Cruz, just over the hill from me
3) Most importantly check out the image by enlarging it.

Do you see what I see????

Look at THAT BEACH UMBRELLA. Oh my oh my oh my. I do want that! I would go perfect with my vintage swimsuit and my vintage Jantzen beach towel. And I'd bet a nickel that is a Jantzen umbrella with the red diving girl adorning it.

There is no date on the postcard, I'm guessing the image is from the 1940s.

I need to take these images (I've got another one coming tomorrow) and try and re-create the photo angle and take a snap to compare how the Santa Cruz beach boardwalk has changed from the to now. That will be fun!

Mens Resort Wear & Bathing Suit Attire circa 1935

All images scanned from Esquire magazine, July 1935. Enjoy, and remember you can enlarge the image for details by clicking on it.

Bathing Costumes & Accessories from 1917

The year is 1917 and this catalogue shows some of the bathing attire and accessories one would have worn back in the day. Not just a bathing suit or dress, but stockings, shoes, and yes a rubber cap. I love to look at period catalogues like this to see the fashions from year to year and the prices! .35 for a rubber swimcap in 1917 translates to $6.36 in todays dollar. Not sure about you but I wouldn't even know where to go to get a swimcap for $6.00!

Monday Morning Marilyn

Good morning to all! It's Monday and not raining yet, so I'm heading out to get all my errands run before it gets too wet. Have a fabulous week all!