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Thursday, January 22, 2009

Heavenly Bodies Swimwear fashions from Cole 1952

Well suited 'Heavenly Bodies' swimwear fashions from Cole in 1952.

A brief history of Cole:

West Coast Knitting Mills is launched by Fred Cole in 1923 and changed it's name to Cole of California in 1941. In 1925, Fred Cole, a silent film actor, created a swimsuit line that set the bar for all others to follow. His suits were gorgeous yet modest, comfortable yet classy, and made any woman, regardless of her size, feel great in a swimsuit. Fred Cole’s designs lay claim to many of the “firsts” in swimwear, including the backless and strapless swimsuits, the short overskirt, the boy short, the first true tank suit, and the cover-up skirt. His suits gained such acclaim that super stars like Marilyn Monroe, Rene Russo and Farah Fawcett were photographed in them. Swimming beauty Esther Williams became the official face of the Cole of California advertising campaign. Christian Dior, the world’s most celebrated designer, even paired up with Fred Cole to create his one and only swimwear line in 1955. The company was purchased by Kayser Roth in the early 1960s. In 1982 Anne Cole begins to design a line which launches as the Anne Cole Collection. The company is sold a couple of more times and finally combines with Catalina in 1993 to form Catalina Cole.

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