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A blog with a daily splash of vintage swimwear, vintage fashion, news, designer profiles and all things retro.

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Thursday, January 8, 2009

Swimwear through the ages continues


Part one of this series can be found here. Today we continue to look at swimwear styles from the 1920's.


1924 - This was a big year for Jantzen and the Red Diving Girl insignia appeared on windshields of 3,000,000 U.S. cars. Stockings were at last discarded. Neckline is lower and armholes have begun to get bigger.


1926 - This year saw the introduction of the fancy "dressmaker" suit, tighter and more revealing but with frills. The popular materials were jersey and pure silk. By now women were really swimming, not mearly bathing.

1929 - Dressmaker suit still let a girl with a poor figure look pretty when she went swimming. This was a boom year when people drove to the beach in big, open Cadillacs and paid $500 for a season for a cabana.



1930 - The Depression and a sudden trend to nudity set in together. On the beach men and women looked about the same in their belted suits. In pools about the country Eleanor Holm was beginning to be famous.

We will continue this series tomorrow, stay tuned.

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