Welcome to Glamoursplash!

A blog with a daily splash of vintage swimwear, vintage fashion, news, designer profiles and all things retro.

We welcome you to shop our on-line boutique Glamoursurf, featuring everything you need from the beach to the bedroom. Glamoursurf specializes in vintage swimwear, vintage lingerie, resort wear, cover ups, swim caps and fun in the sun beach accessories.

Wednesday, January 7, 2009

Swimwear through the ages

These images and some of the text are taken from LIFE magazine in 1945.

In 1905 a ladys bathing suit was made of ten yards of material. In 1945 it is made from one. Between these two statistics and these two dates lie a social revolution and an annually expanding area of bare flesh. The revolution has made it quite permissible for even the most proper women to appear on public beaches in costumes which used to be seen only in the rowdiest cabarets.

Prime mover of the revolution was Annette Kellerman, the first famous woman swimmer. In 1910 Miss Kellerman became more famous by discarding the ruffles and heavy corset that went with bathing dresses and appearing unabashed in a tight, one-piece suit. This set a pattern for the Mack Sennett girls and the Atlantic City bathing beauties, who found that scanty suits could bring fame and fortune. Then in 1926 Gertrude Ederle wore only brassiere and shorts to swim the English Channel. her brief costume was chosen for athletic reasons but it gave a great many non athletic women an idea. The U.S. took up the cult of sun bathing. Nudity was acclaimed as the secret of good health. It was easy to rationalize, though not to prove, that the more bodily area exposed and tanned each summer, the fewer colds next winter.

Since 1930 U.S. bathing suit manufacturers have made more money by cutting something more off their suits each year. Neither sermons nor ordinances nor arrests have slowed the steady progress from bloomers to one piece suit to bra and diaper pants, a progress recorded int he following images in a series of suits modeled by Pamela Randell. But in 1945 both maker and wearer are at the end of their rope; there is - or seems to be- nothing more to cut off.

Thirty years separate the two suits above. The 1915 model cost $30, the 1945 model cost $13.

1917 - In the third year of World War I a womans bathing suit consisted of a heavy wool chemise which was worn over bloomers. Shoes and stockings were taken off only by the very daring and unconventional.
1918 - Although skirts got a little shorter, beach outfits like this, according to fashion magazines, were designed, "to defy wind, wave and the scrutiny of man." Water wings were also much in use by women.
1919 - War ended with suits more form fitting, still modest. Stockings were required. Tights under suit were called Annette Kellermans after Australian swimmer who invented them.
1920 - Flapper era began with the shocking, tight fitted knit suit. The neckline was lower but long underpants and stocking remained. This is the first popular suit made by famous Jantzen.
We will continue with more suits through the ages tomorrow. Stay tuned!


Couture Allure Vintage Fashion said...

"there is - or seems to be- nothing more to cut off". LOL! Not a very accurate prediction was it?

Glamoursurf said...

Isn't that funny? It's actually the subtitle to the article too. I'm sure they would shudder if they only knew about thongs and string bikinis!

~Tropi-Ties Swimwear said...

Love your blog, love the Glamoursurf.com site....of course, I also love swimwear. Thanks for all of the great info and insight.

~ C.