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A blog with a daily splash of vintage swimwear, vintage fashion, news, designer profiles and all things retro.

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Wednesday, March 11, 2009

1950 Vogue Swimwear Advertising

At Glamoursplash we love looking through vintage Vogue magazines. Here we share a couple of the swimwear advertisers who were part of the publication. These ads are from May, 1950 Vogue.
This ad is from Cole of California. The ad copy reads;
Old King Coles for merry young souls.
And merry young souls you'll be...
You'll dance for joy
When you put on your Coles
To play in the sand or the sea.
Daughters look cute
Matching mothers perky suit;
Was ever a family so gay?
For fit and for fun
Buy a Cole for each one,
And your wise if you do it today!
Mother's, $12.95
7-14, $7.95; 2 to 6, $5.95
Interesting play on words from a nursery rhyme to tie in the mother daughter suit sets.

"Water Lily" couturier designed in Nylon. Reel-Poise

Neatest trick of the year: cloud light, luxurious Nylon Laton swim fashions that stay up without any obvious means of support! Because of their exclusive patented construction, these Reel-Poise suits remain secure through the most spirited action. Sizes 32 to 40 in turquoise, petal blue, royal blue, emerald, red or black. Under $18.00

LOVE ♥LOVE ♥LOVE the bust line treatment applied to this suit.

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