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Wednesday, March 18, 2009

The Diaper Swimsuit by Claire McCardell

GlamourSplash uncovered a wonderful photo spread of Tee Mathews modeling the famous Claire McCardell Diaper Swimsuit. The photographs were shot by Alfred Eisenstaedt for Life magazine and published in January of 1944.

Tee demonstrates a tricky kind of beach wear. The first photo shows her holding up the suit which looks like a sack cut off at the bottom.

Tee steps into the swimsuit and fastens the drawstring around her neck.

The long back piece of the suit is pulled forward like a baby's diaper and tied snugly around the waist.

The final suit looks like this.

Claire McCardell created simple and fresh American sportswear and made it popular. Claire invented and launched the 'Diaper Swimsuit' in 1942 which was a new form is shape and style for that time. The combination of simplicity and functionality shows off her talent for making clothing and sportswear.


Yael said...

Why so "infamous"? The name may be unfortunate, but the resulting look is quite elegant for early-1940s swimwear, and shows McCardell's genius in coming up with beautiful and practical designs.

Glamoursurf said...

I agree with you, Claire is one of my favorite designers. That was a typo on my part and I have corrected it. Thanks for pointing it out.