Welcome to Glamoursplash!

A blog with a daily splash of vintage swimwear, vintage fashion, news, designer profiles and all things retro.

We welcome you to shop our on-line boutique Glamoursurf, featuring everything you need from the beach to the bedroom. Glamoursurf specializes in vintage swimwear, vintage lingerie, resort wear, cover ups, swim caps and fun in the sun beach accessories.

Thursday, March 26, 2009

Sears Spring & Summer Beach Fashion from 1938

I pulled out some of my vintage catalogues today. What fun they are to look through. These images are from a Sears Spring & Summer 1938 mail order catalogue. The catalogue itself is about as thick as a modern phonebook and has everything you could ever need for your home or wardrobe. The beach outfits and swimsuits are all on a grand two pages. Go figure?!? There are about a dozen pages just focused on girdles and corset's. I also spent some time gazing at all the hats. But less I digress, onto the swimsuits!

Perfect 1938 model of real high grade. Mast of fast-colored, pre-shrunk cotton twill in a gloriously bright Tropical print. Smart promenade coat flares gracefully from fitted waist. Swim suit has wool jersey lining in matching color. Coat and swimsuit $4.95, the lined swimsuit alone $2.94.

Beach hat: shady coolie hat of natural color imported Italian Rough straw with gay ribbon flower applique. Ribbon chin strap. $1.98

a) Dressmaker style flattering to all figures. Quick fastening, rustless, Talon-zip in front. Fruit of the loom cotton in colorfast batik print. $1.98
b)Shimmering satin Lastex stretches crosswise for figure control. Woven or Rayon, cotton and Lastex. Skirtless style with cotton lined front, deep sun back. $2.98.
c) Expensive looking fancy stitch, cotton lined from waist down. $1.98
d) All wool. Our famous classic 'skirted' suit. Of all worsted wool. Shaped lined bust, moderate sun back. $1.54.

Wear a sheer suit with ease and confidence! Both in flesh colored rubber. $.89

Really, aren't the beach shoes just adorable?

And finally for the men:
g)the top one is a zip-fastened detachable shirt of Zephyr wool. Heavy 2 ply wool worsted trunks $2.98.
h) Famous Catalina quality. Stretchable Lastex makes them fit better, look better. Light weight satin finish rayon, woven with Lastex and cotton. $2.95
j)Athletic cut white Zephyr wool shirt, zip fastened to trunk. all worsted wool $1.98.
k) Good all wool worsted, bar welt stitch. Simulated fly front. Fine belt. $1.00
l) Stretchable Lastex, woven with quick drying rayon and cotton. In corded rib of enduring elasticity. Simulated fly front, built in supporter. $1.98

Enjoy from GlamourSplash!