Well no, she didn't start the swim cap craze but she did get recognized as an international brand symbol. This image is from 1935.
You want to be admired now don't you? And I wonder when the term 'swim cap' became popular instead of bathing cap.
1952 Howland advertisement, but it is a bit faulty, as no swim cap that I know of will completely keep your hair dry.
1957 Seamless Rubber Company advertisement
1951 Pretty Products, love the Sea Siren name for the cap but what is Aqualox???
1956 ad from Kleinerts
And for some eye candy, head on over to Jed Root and view some photography by Koto Bolofo for Italian Vogue. Gorgeous! Iwant the fringed blue floral swim cap!