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A blog with a daily splash of vintage swimwear, vintage fashion, news, designer profiles and all things retro.

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Friday, April 24, 2009

Swim Caps in Advertising

Swim cap advertising treatments from different companies. Some take the beauty angle, some the 'water tight' angle, and some use ingredient brand names to tempt the buyer. Let's look at a few.

Well no, she didn't start the swim cap craze but she did get recognized as an international brand symbol. This image is from 1935.

You want to be admired now don't you? And I wonder when the term 'swim cap' became popular instead of bathing cap.

1952 Howland advertisement, but it is a bit faulty, as no swim cap that I know of will completely keep your hair dry.

1957 Seamless Rubber Company advertisement

1951 Pretty Products, love the Sea Siren name for the cap but what is Aqualox???

1956 ad from Kleinerts

And another from the 1940's. Note how the font changed?
And for some eye candy, head on over to Jed Root and view some photography by Koto Bolofo for Italian Vogue. Gorgeous! Iwant the fringed blue floral swim cap!

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