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Thursday, May 14, 2009

Bradley Swimwear Style Book 1924

Jantzen Diving Girl Sticker from 1923

My how times have changed. This is an image of a Bradley Swimwear Style book from 1924.

The image of the gal on the right reminds me of the Jantzen diving girl and I'm wondering if they were intentionally trying to capture that essence. Jantzen's diving girl originally appeared in 1920. In 1922 Jantzen provided stickers for store windows that customers placed on automobile windows. A craze swept the nation and millions of the stickers were given away.

It's interesting isn't it? Competition, branding, advertising and copycat tendencies have been around a long long time.

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