Throughout history companies have used swimsuit clad women to promote their brand. One very well know brand to do this successfully has been Coca Cola.
Always youthful, wholesome with a rosy glow these lovely ladies always has a coke in their hands or very near by.
The "Coca-Cola Girl" was the image the company preferred for pitching its potion, from the 1890s to the 1960s. Very rarely did a boy or young man appear in the ads or promotional materials, and after 1930 only in support of the girl.
Some very famous artists have created works of the Coca Cola Girl including N. C. Wyeth, Norman Rockwell and Gil Elvgren.
Photo shoots would be taken and then the artwork would be created. Interesting to note in these images that the swimsuit is by Jantzen. I wonder if they ever did any collaborative work?
This video shows some of the wonderful artwork created of the Coca Cola Girls over the years, Things really do go better with Coke. Enjoy.