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Monday, November 9, 2009

Vogue Covers Featuring Swimwear

Vogue UK has a searchable index of it's magazine covers here. The archive goes back to as early as 1916 and are a wonderful source of inspiration. These are just a few of the covers we found focused on the beach and swimwear.

source
July, 1932

Featuring the first ever photographic cover (shot by Edward Steichen, though he is not credited within), the issue proclaims that suits are this season's best buy, with creations from Hector Powe, Aquascutum, Asprey and Burberry all featuring.

June, 1934

The time of year means tennis-inspired styles are scattered over the preliminary pages with Selfridges showing "the necessary pantie for sport's clothes... made of two-way stretch latex in a shade of tea-rose", and Fortnum and Mason displaying its "new tennis two-piece made in linen". The cover design also signals summer fashions, and "Vogue's eye view of the mode" highly recommends its display of shorts and a two-piece beach suit in West Indian colours.

August 1940

Horst's idea of featuring the model in different positions to spell out the title was reused in June 1991 to celebrate Vogue's 75th birthday. This month's cover girl, Lisa Fonssagrives, would later marry famed Vogue contributor, Irving Penn, in 1947.

4 comments:

duriandave said...

Wow... cool covers! I love the creative typography.

puddin said...

interesting script along with neat pictures.

Glamoursurf said...

Yes, the typography is wonderful. But really, all the Vogue covers are amazing. The earlier the better.

duriandave said...

Yes, I noticed that the early covers had totally unique typography for each issue and featured a variety of photography and illustration.

By comparison, the covers today are quite generic.