For Christmas for the guys, today we continue our 12 days of Christmas posts with a look at 1949 gift giving for the men in your life. Keep in mind the prices reflected are those from 1949. The two page spread ad was put out by Talon, the quality zipper.
Carefully culled form the Christmas crop- tops-for-the-male, tops-for -the money gifts. They're chosen for news, for style, for the wonderful way they take care of every man on your list - without taking every dollar you own. Quality? Listen to this: each and every one, from golf-bag to flight jacket, is closed with the famous, the faultless Talon slide fastener!
Tip-Top tailoring. High schooler's slacks in sheen gabardine blended of wool and rayon. Pocket flaps; continuous waistband. About $10.00 Happ Brothers.
Local Color. Sport shirt in plaid spun rayon with zippered 'middy' front. Don Juan. About $6.00. Trim rayon-and-wool gabardine slacks by Hoosier. $10.95.
Shirt News of 1950. The immaculate white broadcloth shirt gets a business like, smooth-running Talon slide fastener. Designed by Shirtcraft. $3.95.
Short and Sweet. Gray worsted-and-rayon gabardine jacket with quilted rayon lining for warmth insurance, trim elasticized waist. Berkray. $13.95.
Pick for His Pocket. Breast pocket wallet $5.00. Handsome billfold, $7.50. Trim key case $3.50. All in black hand-boarded goat. Prince Gardner.
Good Sport. Pure wool worsted sheen gabardine slacks with ingenious concealed zipper pocket for valuables in waistband. By Champion. $16.50.
Golfers Joy. Heavy hose duck golf bag with 3 zippered compartments. Wilson Athletic Goods. $30.00. Navy corduroy zipper jacket by Marlboro. $8.95.
Crack Shot. Water-repellent pure wool plaid. Zippered jacket, about $18.00. Breeches with zipper fly and legs, about $14.00. By Woolrich Woollen Mills.
Good For Business. Top-grain cowhide brief case with inside zipper compartment. $39.00. Top Grain cowhide portfolio. $22.00. Rexbilt Leather Goods.
Easy Does It. Casual, perfectly tailored pure wool slacks in silver-grey, continuous California waistband, corded side seams. Rough Rider. About $20.00.
Week-end Relaxers. Easy going surcoat jacket in pure wool, rayon lined. B. W. Harris. About $30.00. Pure wool plaid slacks by Hercules. About $11.00.
Chill chaser. Brown horsehide leather flight jacket, with laskin lamb collar. Albert Richard. $27.50. Rayon gabardine slacks by Oberman. About $15.00
Open-Air Pair. Wool gabardine jacket, alpaca lined, mouton collar. Ace Sportswear. About $18.00. Wool and rayon plaid slacks by Hubbard, About $18.00.
Leather Treasures. Genuine alligator cigarette case, $7.00. Key case in south African ostrich $5.00. Saddle leather billfold $7.00.
Gift Ahoy! Sea-going twosome: convenient zipper jacket and matching pants in salty faded blue denim. Henry I Siegel, jacket plus pants $7.98