Welcome to Glamoursplash!

A blog with a daily splash of vintage swimwear, vintage fashion, news, designer profiles and all things retro.

We welcome you to shop our on-line boutique Glamoursurf, featuring everything you need from the beach to the bedroom. Glamoursurf specializes in vintage swimwear, vintage lingerie, resort wear, cover ups, swim caps and fun in the sun beach accessories.

Wednesday, January 27, 2010

Swimwear & Shaving - What a Combo?

Well here's an interesting use of a bombshell beauty in a vintage swimsuit used in the 1950s in a Mennen lather Shave Ad. The only reference to the bathing beauty to the ad is in the very small print of the after shave. It says "Cool off with Mennen Skin Bracer - It's He-Man aroma "Wows" the ladies." The illustration of the man's face sure is ogling the bathing beauty though.

Advertising aside, I really like the suit that's pictured. We have a very similar one from the 1940s in our store here.

The open midriff was popular in the 1940s when manufacturers had to find ways to use less fabric in clothing in order to comply with war time restrictions. I think this was a brilliant design to that effort. The navel still had to be covered but the midriff, well that's another story. Cute hum?

1 comment:

puddin said...

Very interesting about fabric restrictions, even in bathing suits. Good blog.