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A blog with a daily splash of vintage swimwear, vintage fashion, news, designer profiles and all things retro.

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Thursday, January 14, 2010

Winter Sun Resort Wear Fashions 1949

Today we look at some marvelous resort wear fashions from 1949. This series was published in Holiday magazine, February 1949. Photographs by Fritz Henle. All photos taken on in the Virgin Islands.

This seasons fashions include a playsuit that transforms into a patio dress by the addition of a matching skirt; For town wear, the sightseeing set can tramp around in bright cotton outfits. The informal dress-ups are designed to get the most out of cocktail time and soft tropical evenings.

Brilliant colors in these beach costumes contrast sharply with the pastel buildings in the background at St. Croix. Right is an orange silk shantung two piece suit, left a green silk shantung one piece with a quilted cotton reversible skirt and stole. All by Tina Lesser. Bernardo Sandals.

Two cool silk dresses for the 'after 5' resort life are shown on the steps of the early 19th century governors palace at St. Croix. On the left is a full skirted print with high waistband and a low V neck mandarin collar by Tina Leser. On the right is a red shantung dress with a large pointed collar by Joset Walker.

Ribbon knit dresses area boon to women travelers. They pack easily, are cool and have an elegant made to order look. This pink heather hand knit, shown in the garden of a St. Croix house, is a straight cut dress with a V neckline and an unusual openwork matching stole. Ruban D'Art dress, Monet jewelry, Frank Bros. shoes.

A novel two piece slacks and skirt costume of pure silk green shantung. The full stone print skirt can be worn frontwards to show the slacks, or backwards to give the effect of a skirt and blouse. Minus this skirt, the one piece ankle length slacks and V neck mandarin collared blouse form a complete outfit for patio wear. Tina Leser ensemble, Mavella jewelry.

Suitable for any palm and blue skies setting are these two resort dresses. Left: blue and white printed cotton which features a low halter neckline and high nipped waist by Carolyn Schnurer. Right: white pique two piece embroidered with gold thread. The dress is strapless and the short jacket flared, by Bestlyne.

On the left a two piece evening dress with a checked skirt and solid halter by Toni Owen. In the center; a flowered strapless chintz with a lined skirt by Pat Premo. Right: a striped cotton featuring a halter top, stole, ruffled skirt and petticoat by McMullen.

Aren't they all fabulous? Which one is your favorite? Come back to visit tomorrow when we'll share more! Enjoy.

1 comment:

Pam said...

I'll take the chintz halter dress in the last picture, please. The pants with skirt over them are another favorite, but how uncomfortable they'd be!