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A blog with a daily splash of vintage swimwear, vintage fashion, news, designer profiles and all things retro.

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Thursday, March 18, 2010

Deconstructing a Swimwear Shoot

This image is from a 1963 book on techniques of advertising photography. The photograph is for Seltmann chinaware. Once again I find it interesting with the choice of using a swimsuit clad model to be in the shot and I'm not sure exactly why she is there as she doesn't have much to do with the subject matter at hand. And the image itself begs the question, why is her chair buried in the sand, it just looks a bit contrived. And it is! This is a shot which shows the deconstruction of the photo shoot. Interesting no? The staging was done in a studio garden. Note the background surf photograph and the foreground use of a tripod to hold up the chinaware. The book goes on to describe the different lighting and camera techniques used.

I've looked to try and find the finished ad on line to no avail. I must say though that I do like the 60's chinaware, and the swimsuit isn't too bad either!

1 comment:

Beach Bygones said...

I love the chair she is using!