The Standard Hotel and Quiksilver partnered on a fun idea, dual branded swimwear. Not only is the swimwear 'retro' styled but the delivery of it is even more brilliant. Imagine if you will, being able to get your swimsuit poolside out of a vending machine.
The Standard/Quiksilver women's black bikini is priced at USD 84; mens' boardshorts—available in four styles, each corresponding to one of the hotel's four locations—are USD 75 and come with a waterproof travel bag. Each pair of boardshorts also includes "a carefully curated list of addresses corresponding to unique groups of destinations near each of the 4 hotels," as the company puts it, "curated and scribbled out by legendary skateboarder and Quiksilver Creative Director Natas Kaupas." The theme for the Miami style suit is "Comida is Cuban"; for the LA pair, it's "Art is Undercover"; for the Hollywood suit it's "Music Musts"; and for the New York style, it's "Summer in the City."
Now you can pack a little lighter and join in the limited edition fun!
Monday, April 12, 2010
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