Yesterday I pulled out these cool vintage swim trunks by BVD to list. When I first saw them I thought they were by Catalina, as Catalina has manufactured some very cool hand print swimsuits.
Then today I found this ad in one of my vintage magazines, I love it when this happens. This ad for BVD is from Colliers magazine, May 1950. It has the exact pair of trunks pictured as part of the ad. 'Hand screened swim trunk with brilliant black and red angelfish on yellow or white ground. $3.95.'
The bottom of the ad reads: The 'cue' to these wonderful styles is B.V.D., for B.V.D. makes the biggest fashion splash on the beach this year, with colorful Cabana Sets, flamboyant hand screened patterns, 100% nylon swim trunks and boldly striped Ruggers shirts. For the big news in beachwear, flag B.V.D.!
In tiny print their tag line reads "Next to myself I like 'B.V.D,' best!"
A little about the history of B.V.D from Wikipedia:
BVD stands for Bradley, Voorhees & Day, the New York firm that originally manufactured underwear for both women and men. B.V.D. was founded in 1876 and named for it's founders.
In the beginning of the 1930s BVD was purchased by the Atlas Underwear company located in Piqua, Ohio. During the Great Depression they were successful in manufacturing swimsuits for men, women and children. They patented their own fabric, Sea Satin, a rayon woven satin backed with latex for stretch. They also used knits of cotton, wool and Rayon, and cellophane.Their swimsuits featured in major fashion magazines and high fashion stores. Styles included form fitting maillots as well as full skirted swimsuits. They offered suits for men with detachable tops. In 1929, Olympic swimmer Johnny Weissmuller, who went on to become the most famous Tarzan in motion pictures, was hired as a model and representative. He was featured at swim shows throughout the country wearing the BVD brand of swimsuits.