Photographs from a May 16, 1949 Life article that heralded the invention of a strapless bra that represented the ultimate in minimalist construction, simply two cloth cups. Charles Langs, the inventor, spent four years developing 'Poses' to alleviate the strap shifting problem while tanning. While he originally planned to turn out 200,000 per year, the design did not enjoy much success.
Langs, thought up the idea for 'Poses' after watching his wife shift the straps of conventional bathing suits while trying to get an even tan. He asked a chemist friend Dr. Charles Walton, to develop an adhesive which would be removable without leaving a gummy residue. The Langs experimented 4 years before they felt "poses" were ready for the world.