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Friday, June 17, 2011

The International Set from Jantzen

During the mid 1950s Jantzen produced a line of swimsuits which they labeled and branded their 'International Set'. Today we share some advertisements, postcards and a label. Jantzen was an innovator in branding and labeling of the different influences on swimwear, including travel and designers. It's interesting to note that Givenchy designed for Jantzen during 1957-58 in his Paris salon and is included in this set.




Jantzen’s International Set, a stunning collection inspired by the favorite resort destinations of the Jet Set of yesteryear, was produced between 1956-1959. The Jantzen International Set was a collection of swimsuits from eighteen design studios around the world. The development of the International Set corresponded to a new-found accessibility to exotic locations made possible through commercial jet travel.

1957 Givenchy for Jantzen - Maroc

1957 Jantzen Africana Collection - Zambezi

1957 Givenchy for Jantzen - Mauresque from the Paris Collection

1957 Cartegena from the Latin America Collection

Jantzen’s International Set, a stunning collection inspired by the favorite resort destinations of the fabled Jet Set of yesteryear, was produced between 1956-1959. The Jantzen International Set was a collection of swimsuits from eighteen design studios around the world. The development of the International Set corresponded to a new-found accessibility to exotic locations made possible through commercial jet travel.

International Set label from Glamoursurf

Pretty ingenious branding I'd say!

4 comments:

thevintagetraveler said...

Oh, wow! These are just great. I really love the postcards. I wonder why stores don't try that ad trick today.

Lauren Hairston said...

I wish they still made the shirred white suit with the black floral pattern and the green-and-white "Maroc." I would go out and buy them right now.

Glamoursurf said...

These were post cards sent to dealers the season prior to peak interest in the line. They were mailed in 1956.

Lauren, isn't that white one fabulous? Did you notice the coordinating skirt?

Lauren Hairston said...

The matching skirt is too fabulous. One would feel just like Grace Kelly in To Catch a Thief.