The International Set from Jantzen

During the mid 1950s Jantzen produced a line of swimsuits which they labeled and branded their 'International Set'. Today we share some advertisements, postcards and a label. Jantzen was an innovator in branding and labeling of the different influences on swimwear, including travel and designers. It's interesting to note that Givenchy designed for Jantzen during 1957-58 in his Paris salon and is included in this set.




Jantzen’s International Set, a stunning collection inspired by the favorite resort destinations of the Jet Set of yesteryear, was produced between 1956-1959. The Jantzen International Set was a collection of swimsuits from eighteen design studios around the world. The development of the International Set corresponded to a new-found accessibility to exotic locations made possible through commercial jet travel.

1957 Givenchy for Jantzen - Maroc

1957 Jantzen Africana Collection - Zambezi

1957 Givenchy for Jantzen - Mauresque from the Paris Collection

1957 Cartegena from the Latin America Collection

Jantzen’s International Set, a stunning collection inspired by the favorite resort destinations of the fabled Jet Set of yesteryear, was produced between 1956-1959. The Jantzen International Set was a collection of swimsuits from eighteen design studios around the world. The development of the International Set corresponded to a new-found accessibility to exotic locations made possible through commercial jet travel.

International Set label from Glamoursurf

Pretty ingenious branding I'd say!