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A blog with a daily splash of vintage swimwear, vintage fashion, news, designer profiles and all things retro.

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Friday, March 9, 2012

Because Girls are Curvier Than Men

All of these fun images are from Ladies Home Journal Christmas Edition December 1970. We scanned a small selection to share with you today.
1970 crochet cap

Remember these?All those fun glittering close fitting crochet caps, just perfect over your long billowy tresses. Two braids entwines with gold ribbon complete the face framing.


The Peasant Treasures - along gold knit dirndl dress is gathered at the neck by a drawstring. Full sleeves are elasticized at the wrist, in rayon and nylon metallic jersey by Anne Fogarty. $70.00. The laced up silver belt is by elegant, shoes by Donald Brooks for Palizzio. the scooped neckline silver dress is covered with a flurry of gold and white dots. The ankle length skirt ends gypsy-style with a flounce at the hem. In Trevira and Lurex knit by Jack Bodi for Concept VII, $80. The silver slippers by Charles Jourdan.

Cybill Shepherd 1970
And Cybill was making a definite appearance. The ad is actually for a Clairol underarm shaver. Because Girls are Curvier Than Men. HA!

1970 Clairol Ad

Here she is again in yet another ad for Clairol just a few pages back from the first.

1970 Sauna shorts
This ad towards the back made me smile, Sauna Shorts! Doesn't say what awful material they are made from, but they inflate! And they could be yours for only $9.95!

Cybill Shepherd

And finally just because ya gotta have some swimwear, we wrap it up with a picture of Cybill in a bikini. Happy Friday everyone, have a fabulous weekend!

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