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Thursday, May 10, 2012

1970s Cole of California Swimwear Ads n Such

We continue our series on Cole of California, today focusing on the 1970s.This first 'Vamp Suit' by Cole was designed by Margit Fellegi. She stayed designing at Cole until 1972.

1970 Cole of California - Boudoir Stuff

Cheryl Tiegs starts modeling for Cole of California advertisements in the 1970s. She became a superstar beach beauty along with Christy Brinkley, and became a favorite of Sports Illustrated magazine. Here we see many of her ads for Cole of California.

1972 Cole of California - Cheryl Tiegs
1973 Cole of California

1973 Cole of California - Cheryl Tiegs

1973 Cole of California - Cheryl Tiegs

1973 Cole of California
1974 Cole of California

1974 Cole of California - Cheryl Tiegs

1974 Cole of California - Cheryl Tiegs
1975 Sports Illustrated Cover
 Bob Mackie designs for Cole in 1976, in December of 1976 this ad (above) appeared. Text reads
"Look what Bob Mackie and Cole of California have dreamed up for you. Our exclusive designer swimwear to turn heads from St Thomas to St Tropez. In navy, beautifully boasting the white embroidered Bob Mackie signature."

1977 Bob Mackie for Cole of California - Lynda Carter Model

1977 Cole of California

1977 Cole of California   
1977 Jerry Hall in red maillot by Cole of California


thevintagetraveler said...

Beautiful 70s suits! I think this posts shows how well how the fashion of the times is reflected in swimsuit design. I can see most of these with a filmy skirt on the disco dance floor.

Jen O said...

This is a great review of 70's suits. The red maillot that Jerry Hall wears really departs from the earlier versions with its simplicity and complete lack of structure. It's so iconic!