The 1960s, what a decade for swimwear. Came in with definite influences from the previous era, and went out with some very mod creative cutouts. These images are in a progressive style, one from each year, to give you a feel for all the decade had to offer. Stripes, cutouts, sleeves, low cut backs and of course the avant guard.
Many of these ads have some great tag lines to go with them, you can click on the images to see them larger.
1960 Catalina
Catalina is still using Lastex in their swimwear lines. And they encourage you to have more than one suit.
Catalina is still using Lastex in their swimwear lines. And they encourage you to have more than one suit.
1960 Maurice Handler
'If you go HE fishing"
1960 Deauville
Low cut back openings and buttons on the shoulder straps are part of the swimwear details of the 1960s.
Low cut back openings and buttons on the shoulder straps are part of the swimwear details of the 1960s.
1961 Roxanne
Roxanne introduces 'bra sized' swimsuits.
Jantzen was the one who introduced sleeved swimwear in the late 50s. This one is from 1963, love the low cut back!
1963 Lee
And then Rudi takes the show and causes an international sensation with his topless swimsuit in 1964.
1965 DeWeese Designs
Cut outs become a fun design element.
1966
'Op Art' has a definite influence.
1966 Cole Escape Suit
Netting and Spandelle from Cole.
1967
1967
Netting and Spandelle from Cole.
Cut outs and body paint.
1968 Bobbi Brooks
Knits and stripes!
1968 Pandora
1969 Catalina
Which is your favorite?
Which is your favorite?
1 comment:
It is really amazing how swimsuit designs are evolving. But retro styles are still amazing. And I guess these photos also suggest that you don’t need to flaunt excess skin just to look sexy.
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