Vintage Santa Cruz Beach Boardwalk

Brother was it warm here in Ca this last weekend. I picked up a few postcards this weekend because:
1) they are beach related
2) It's Santa Cruz, just over the hill from me
3) Most importantly check out the image by enlarging it.

Do you see what I see????

Look at THAT BEACH UMBRELLA. Oh my oh my oh my. I do want that! I would go perfect with my vintage swimsuit and my vintage Jantzen beach towel. And I'd bet a nickel that is a Jantzen umbrella with the red diving girl adorning it.

There is no date on the postcard, I'm guessing the image is from the 1940s.

I need to take these images (I've got another one coming tomorrow) and try and re-create the photo angle and take a snap to compare how the Santa Cruz beach boardwalk has changed from the to now. That will be fun!