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A blog with a daily splash of vintage swimwear, vintage fashion, news, designer profiles and all things retro.

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Friday, September 6, 2013

The Jantzen Shouldaire Swimsuit of the 1930s

We've been looking at early Jantzen advertising this week, particularly the Jantzen Shouldaire swimming auit from the early 1930s. Here's another ad for the Shouldaire and the illustration shows the straps off and held in place behind the neckline. A pretty cool invention for the early sun worshipers.

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