Vintage Jantzen Swimwear Advertising 1920s through 1950s

I've long been a fan of Vintage Jantzen swimwear. One of the fun parts is looking at some of the old swimwear advertising that has been created. I've compiled and assortment of ads for your reference from the 1920s through the 1950s. This is by no means complete, but it does give you a good feel for the styles through the ages. Enjoy.



Vintage Jantzen swimwear advertising 1920's - 1930's







Vintage Jantzen swimwear advertising 1940's





Vintage Jantzen swimwear advertising 1950's

Marilyn Monday - Cheesecake!

Happy Marilyn Monday! What a wonderful *cheesecake* shot, no? Hope this helps to brighten your day!

Gia Scala in a Claire McCardell Swimsuit 1957

This image is of actress Gia Scala and is dated 1957. If you click on it to enlarge you will see what I believe is a Claire McCardell swimsuit. See those side closure buttons, that's her signature for sure, plus the styling of the suit just screams Claire. Wow, I just love this, so flattering!

Todays Inspiration - Marcel Vertes Fashion Illustrator

Today's inspiration comes from Marcel Vertes, Hungarian born fashion designer and fashion illustrator (10 August 1895 – 31 October 1961). He and Schiaparelli won the British Academy Film Award in 1952 for best costume design for the film Moulin Rouge.

1943 Schiaparelli Shocking Stocking

1943 Hattie Carnegie Hooded by Night in a Pelerine -  had to look that one up. Pelerine: a woman's narrow cape made of fabric or fur and usually with long ends hanging down in front.

1943 Lilly Dache - Hooded by day in an airmans helmet hood in beaver cloth, lined in black wool

1949 Vogue Cover

1940 Harper's Bazaar Cover

This is just a small sampling of his work as illustrator, a very prolific and prominent artist/designer in his own right. Hope you enjoy!