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Tuesday, March 4, 2014

Catalina Vintage Swimwear Advertisement 1947 Featuring Miss America

"California in a Swim suit"

This ad is from April 1947 by Catalina.Styled by Marion Bentz (Catalina's New York designer) in collaboration with 7 world famous Hollywood Studio designers* creating for Catalina. Those designers are called out in the sidebar. Catalina loved to promote not only it's designers but actors, models and in this case Miss America 1946 - Marilyn Buferd. Oh the name dropping!!!

"Gay vivid colors impart your Catalina the unmistakable spirit of California. Skillful design by Marion Bentz and renowned cinema stylists give your Catalina dash and drama. Marion Bentz chooses crisp water loving Everglaze chintz for a border print, button front suit in a range of shining California colors. $6.00, that's about $63.00 in today's dollar."

*1947 Catalina collection designed by Travis Barton, Universal International Studios;
Milo Anderson, Warner Brothers Pictures;
Edith Head, Paramount Pictures, Inc.;
Howard Shoup, who has designed for stars Metro Goldwyn-Mayer;
Vera West, Universal International Studios;
Renie - RKO Radio Pictures, Inc.;
Edward Stevenson, RKO Radio Pictures, Inc.;
All designing in collaboration with Mary Ann DeWeese, Catalina's head designer

After all of that info, I gotta say, I love that swim suit!


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