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Tuesday, April 1, 2014

1953 Jantzen Swimsuit Cheese Cake

I adore this suit and I love when I can find clues in vintage magazine ads like this. The year is 1953.

This swimsuit (above) by Jantzen is called 'Cheese Cake'

And in this ad, also from 1953, Jantzen calls out 'the petal look' for the bust and 'crinklelastic' for the form fitting fabric.
And this ad talks about all the new details introduced by Jantzen in 1953. Enjoy!

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