Interesting to note that Martin White used the tagline 'telescopic suits' in the print above and he also used them in defining the type of suits in the video below. Swimwear manufacturer Martin White developed the ‘telescopic’ swimsuit in 1937 and was made on license by R and W.H Symington & Co. Ltd.
DELAY IN THE SUN
GLAMOUR IN THE SUN
This video of Martin White swimsuits features a plastic overskirt, and on another a small bustle.
Image of Jean Simmons in 1947 modeling a satin Lastex Martin White swimsuit.
I can't find out much about martin White. This last image is dated 1951 but my guess is it's really 1941 as the green swimsuit seen in the first image above. If anyone has any more info, please comment!