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Friday, January 16, 2015

Vintage Maidenform Bras and Swimsuit circa 1963

This advertisement dates to 1963 and features a Maidenform 'Sweet Music' Bra.

This ad intrigues me for a few reasons. First off, I love the pin-up style pose and the tag line, let alone her outfit consisting of high waist rolled up jeans, and a bandana at her waist. And that hat to go with silver flats.
She's a woman on a mission.

This is the inset diagram on the bottom of the ad. "SWEET MUSIC - with triangle inserts for extra uplift! The special triangle insert in each spoke-stitched cup emphasizes the uplift and gives you all-round firm, shapely support. Embroidered panels 'frame' each cup, defining your figure beautifully! Sweet Music can't cut of bind because the 'comfort band' beneath the cups is contoured and elasticized. No wonder Sweet Music is one of the most popular bras in the world!"

And the fine prints. Did you know that Maidenform made swimwear? I've not been very successful at figuring out when they started manufacturing them, but this ad states swimsuits so I know at least that Maidenform manufactured swimwear in 1963 and possibly before.

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